I’m Kara Aguinaldo, a freelance journalist, former magazine beauty editor and author. And I strongly believe that it’s not about age, it’s about style. Sugar Studio Bay Area began in 2010, when I noticed a space online to celebrate midlife and beyond. Over a decade later, I am proud that as well as providing expert advice, style tips, interviews and podcasts, Sugar Studio Bay Area has been at the forefront of a movement empowering women and calling out ageism and sexism.

Sugar Studio Bay Areawas winner of the Best Women’s Beauty Blog 2018 at Online Influence Awards.

My latest book offers expert advice and tips for women of all ages. Looking good is not about buying loads of new stuff but spending time figuring out what makes you feel chic and comfortable and confident.